Hotel Partner
2024
This case study highlights my work on designing a desktop version of a one-page booking platform for hotels and hotel chains. The objective was to create an intuitive and seamless booking experience, addressing user pain points and enhancing overall usability.
During the design process, I concentrated on translating the mobile version to a desktop format, integrating additional functionalities, and ensuring a user-centric interface that would boost user engagement and satisfaction.
This work is confidential, therefore I cannot share any visuals or detailed information at this point in time.
Process
Breaking down the project
HotelPartner conducted extensive user research, including interviews and persona creation. To ensure accuracy, I performed additional interviews and analyzed user behavior to pinpoint specific difficulties in the booking process.
Building on strong foundations
Based on this research, I adapted the mobile app design into a desktop version, incorporating new features to elevate the user experience. This phase included wireframing and developing a high-fidelity prototype. Rigorous usability testing was undertaken to refine the design and guarantee a user-friendly interface. Essential features included a streamlined booking system and personalized recommendations.
Collaborating with the internal team
Throughout the project, I collaborated closely with HotelPartner and their development team. Weekly meetings were held to synchronize updates and refine our processes. Additionally, I presented design progress and updates to HotelPartner's stakeholders to ensure the platform aligned with their expectations and brand identity.The resulting hotel booking platform was a user-friendly and engaging product that surpassed the client’s expectations.
Result
While the project is still ongoing, the initial feedback has been positive. Usability testing scheduled for July or August will provide further insights and help refine the platform. The goal is to create a user-friendly and engaging booking platform that enhances user satisfaction and loyalty, ultimately becoming a vital component of HotelPartner's customer experience strategy.
